Important comment from a longtime reader via email. Tldr the John Wick market research subworld is real, and it's full of bullshit data:
> While I don’t think your premise on Body armor penetration curve is in anyway invalidated by it, the market research report you cited is unfortunately complete baloney. Funny enough in the world of diligence and market research there is this massive boiler room industry in Pune, India. They basically advertise having a market report for every single tiny niche industry. They scrape generic stuff off the Internet and put somewhat believable numbers in the headlines (e.g 5-6% growth, it’s always somewhere around there because it’s hard to push back on moderate growth. If they said something outlandish like negative growth or super high growth, you had question its validity immediately).
>
> If you wanted to buy it, they would be slow roll you for a week or two while they tried to create something but it would all be junk scraping from the internet.
>
> It’s really interesting industry that came up over the last decade and is basically there for mid-level marketing guys to defend their business cases. So few people realize it’s a scam (including the people who buy the reports) and $4900 is usually right under a lot of people’s delegation of authority on spending on market data without having to go to their boss. If you think critically about it, the amount of work required to get those splits and forecasts, it would require a ton of primary research. But if the industry is only a couple hundred million dollars, how many people could you really sell $5000 reports to and make your money back?
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> I come across it a lot. Trying to spread the word.
Thanks for the clarification, I was about to flag that I had some questions/concerns on how this could be measured accurately. Unlike silencers in the USA that require specific paperwork through a centralized agency, body armor is a completely over the counter product in many countries, and is being made by a lot of manufacturers.
For example, even in Canada, there are a least a half dozen manufacturers making NIJ certified level IV ceramic plates, which seems to be a dramatic increase over a decade ago.
I’m not planning on buying body armor anytime soon because I’m not planning on getting into a gunfight anytime soon. More importantly I’m not in good enough shape to be running around wearing plates so I’d rather get that worked out before buying plates without having the strength to wear them for long periods of time.
Important comment from a longtime reader via email. Tldr the John Wick market research subworld is real, and it's full of bullshit data:
> While I don’t think your premise on Body armor penetration curve is in anyway invalidated by it, the market research report you cited is unfortunately complete baloney. Funny enough in the world of diligence and market research there is this massive boiler room industry in Pune, India. They basically advertise having a market report for every single tiny niche industry. They scrape generic stuff off the Internet and put somewhat believable numbers in the headlines (e.g 5-6% growth, it’s always somewhere around there because it’s hard to push back on moderate growth. If they said something outlandish like negative growth or super high growth, you had question its validity immediately).
>
> If you wanted to buy it, they would be slow roll you for a week or two while they tried to create something but it would all be junk scraping from the internet.
>
> It’s really interesting industry that came up over the last decade and is basically there for mid-level marketing guys to defend their business cases. So few people realize it’s a scam (including the people who buy the reports) and $4900 is usually right under a lot of people’s delegation of authority on spending on market data without having to go to their boss. If you think critically about it, the amount of work required to get those splits and forecasts, it would require a ton of primary research. But if the industry is only a couple hundred million dollars, how many people could you really sell $5000 reports to and make your money back?
>
> I come across it a lot. Trying to spread the word.
Thanks for the clarification, I was about to flag that I had some questions/concerns on how this could be measured accurately. Unlike silencers in the USA that require specific paperwork through a centralized agency, body armor is a completely over the counter product in many countries, and is being made by a lot of manufacturers.
For example, even in Canada, there are a least a half dozen manufacturers making NIJ certified level IV ceramic plates, which seems to be a dramatic increase over a decade ago.
Administrative Results just dropped a video on body armor that was pretty cool. I don’t need it, but I want it.
I’m not planning on buying body armor anytime soon because I’m not planning on getting into a gunfight anytime soon. More importantly I’m not in good enough shape to be running around wearing plates so I’d rather get that worked out before buying plates without having the strength to wear them for long periods of time.
silencer before "plates"